Rapoo Targets 40% Revenue Growth in India, Plans 30+ New Products and Wider Offline Reach

Rapoo, a global brand known for wireless peripherals and accessories, has announced its plans for the Indian market for FY25, targeting a 40% revenue growth. The company’s strategy includes launching new products, expanding retail presence—particularly in Tier 2 and Tier 3 cities—and strengthening its network of distributors and retail partners.

In the upcoming financial year, Rapoo intends to launch over 30 new products across categories such as wireless keyboards, mice, audio accessories, and gaming gear. These products will focus on features like long battery life, ergonomic design, and reliable wireless performance. The brand aims to meet the growing demand for affordable, functional tech accessories among Indian consumers.

Also Read: Ray Ban Meta Smart Glasses With AI Soon To Hit Indian Shores: Report

Rapoo says it will continue to focus on pricing products competitively while maintaining functionality and basic design standards. The company is positioning its new offerings to cater to everyday tech users rather than high-end or niche segments.

Mukesh Chaudhary, Country Head – India & SAARC, stated that India is a priority market due to increasing digitization at homes and workplaces. Rapoo aims to gain a 25% market share in the Indian peripheral segment through a combination of product rollouts and wider retail access.

The company also plans to expand its offline presence. Rapoo is already present in over 4,000 retail touchpoints across India and plans to grow that number further in FY25. The focus will be on entering smaller towns and cities where demand for digital accessories is rising.

Additionally, Rapoo is working on offering enterprise-focused solutions, aiming to provide businesses with tailored packages that balance cost and usability. This includes providing customized tech accessory setups based on business needs.

To support this strategy, Rapoo will also be working closely with e-commerce platforms, retail chains, and distribution partners to improve product availability and visibility.

While Rapoo has set ambitious goals for the year, the success of its plan will depend on how well it adapts to local market demands and competition in India’s price-sensitive tech accessories space.

Also Read: Nothing CMF Phone 2 Pro Price Leak Suggests Rs 20,000 India Launch Price