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(Image courtesy: KTM)
KTM is undergoing a tough phase but that hasn’t stopped it from doing what it does best – encourage its riders to ride. The Austrian motorcycle brand wants to turn over a new leaf and hence, takes a page out of Royal Enfield’s book. The focus for KTM is now encouraging a dedicated community of riders who bleed orange!
On the heels of the 390 Adventure launch, KTM has released a dedicated platform for all those seeking an official KTM-themed community. Called Orange Blood, this portal is all about sharing stories and nurturing future ones under an umbrella. Think of this like Twitter dedicated to KTM owners and fans.
The best part? Orange Blood is free to use for everyone. Everyone! Even for those who don’t own a KTM motorcycle. And just like most communities, KTM will let the people form a board and moderate everything.
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KTM Orange Blood: Everything to know
Orange Blood is essentially an online community that wants to bring together all KTM owners, dealers and fans under one roof. Head over to https://orange-blood.ktm.com/orange-board and you will be greeted with a portal that celebrates the culture of riding.
KTM says Orange Blood is all about sharing your stories, hosting exciting new rides, and posting amazing photos for fellow fans and riders. If your stories are good, you get a chance to see your content featured on the official KTM social media channels, website or global communications.
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The ‘Home’ page lets you post a new story as well as check out the highlighted ones at a quick glance. The ‘Feed’ page shows all the photo posts from users around the world and unlike Instagram or Facebook, there’s no option to like, comment or share. The ‘Rides’ section encourages riders to schedule customised group rides across the world for KTM owners, stating the location, date, time and contact details of the host. The ‘Board’ tab is currently asking all users to register for community moderators and help upkeep this portal.
As of now, Orange Blood is only available as a website – no mobile app for Android or iOS. Hence, if you are interested in joining KTM’s official community portal, you will need to rely on your good old Chrome browser.
Is Orange Blood worth giving a shot?
For years, KTM’s large community has thrived on popular social platforms like Reddit, X, Instagram and WhatsApp groups. Since Orange Blood comes from KTM, it should be exciting for existing owners as well as fans across the world. The lack of a dedicated app for mobile platforms might put off many but if this platform takes off (along with KTM’s future), Orange Blood could be the next big thing for the Austrian brand.
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