Whirlpool and Surf Excel Partner to Simplify Laundry, Combine Technologies for Better Cleaning and Consumer Awareness

Whirlpool, a popular washing machine brand, has joined hands with Surf Excel, a leading detergent brand of Hindustan Unilever (HUL), to improve the way Indians do their laundry. The aim of this collaboration is to simplify washing clothes and make it more effective for mass users.

Together, the two companies aim to assist customers in achieving improved cleaning. Whirlpool washing machines and Surf Excel liquid detergent are being utilized together in this collaboration. Whirlpool machines employ what they refer to as 6th Sense Technology, while Surf Excel contains a formula that assists in removing stubborn stains. When used together, these features are designed to make it simpler to clean clothes with less effort.

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The two brands will also have mutual advertising and awareness promotions. These will involve guidelines, useful facts, and suggestions to assist individuals in attaining improved outcomes from their laundry. The emphasis will be placed on informing users on how to wash clothes more efficiently through the use of the two products combined.

The campaign highlights how Whirlpool’s top load washing machines work well with Surf Excel Matic Liquid Detergent. This combination is meant to help remove stubborn stains and save time. Surf Excel’s stain-fighting formula helps break down dried stains, and Whirlpool’s machine settings help clean them better.

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Kumar Gaurav Singh, Marketing Vice President at Whirlpool India, mentioned that a lot of individuals in India are purchasing washing machines for the first time. He feels this tie-up is a good way to educate customers on the use of the appropriate machine and detergent for optimum output.

Srinandan Sundaram, Unilever's Executive Director of Home Care, explained further that the partnership is also aimed at increasing people's knowledge on the value of liquid detergents. He added the mission is to make washing laundry more convenient and more efficient and educating people to properly take care of their clothing.

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