Google Imagen 3 and Veo Make Your Imaginations Soar High

Everything you see online consists of graphics, images, videos and text. If you have something interesting to show online, you often need to hire a professional graphic designer or video editor. Due to the online presence of leaders, e-commerce and content creation, the demand for stock images and videos is increasing rapidly. To find the right content, you either have to search on multiple websites or shoot the video yourself. However, it’s not always possible to convert all of your imagination into reality.

But wait, have you ever tried any AI tool to bring your imagination to life? 

If yes, then you are probably aware of the power of these AI tools. They are much more capable than your brain (don’t get offended).  

Google has introduced two AI models aimed at redefining the creative landscape: one designed to generate high-quality images and the other to produce realistic videos. These advanced models signify a major leap in generative AI technology, showcasing Google’s commitment to pushing the boundaries of machine learning.  

The image generation model can be beneficial for creating stunning visuals from simple text prompts, offering limitless possibilities for industries like advertising, entertainment and design. The video-generation model takes innovation to the next level by crafting high-resolution, frame-by-frame video content based on simple descriptions.  

Google Imagen 3 and Veo

Google’s Vertex AI platform introduces two new AI models: Imagen 3 and Veo. These are separate tools for creating images and videos but they can also be used together. Imagen 3 can generate images with text prompts while Veo can take images and text prompts and animate them into video formats.  

Imagen 3 imagines anything!

Imagen 3 can now produce better details, lighting and more realistic images. The tool will be available to all Vertex AI users starting next week. Additionally, Vertex AI is a tool from Google Cloud that helps users create and manage machine learning and AI applications more easily.  

I gave a prompt to the tool, "a Shih Tzu riding a motorcycle" and it generated an almost realistic image of the Shih Tzu dog on a red cruiser motorcycle. Additionally, you can add elements to an existing picture, a feature known as inpainting. You can also change the resolution of an image by generating borders (outpainting) or replacing the existing background with a product background.  

Users can add reference images and use specific prompts to create images. Google has also mentioned that Imagen 3 Customisation allows users to incorporate their own brand, style, logo, subject and product features when generating new images.  

Veo breathes life into pictures!

With the new video generation tool, Veo, users can take static images and give them prompts and directions to animate them into video formats. However, we couldn’t try this feature because it wasn’t available in India at this time. 

Fake AI-generated content protection

With great power comes great responsibility and Google knows that some users may misuse these AI generation tools. To prevent this, the output of both Imagen and Veo is invisibly watermarked with DeepMind’s SynthID, ensuring AI-generated images cannot be passed off as real-life content.  

In the past, we have witnessed multiple cases of fake AI-generated images and videos. This new technology will safely filter AI-generated content to ensure that harmful material cannot be created. Also, this time, Google has not used consumer data to train AI, ensuring that the training content remains copyright-free.