Samsung Unveils 2025 India Premium Smart TV Series with Vision AI Integration

Samsung has officially announced its 2025 line-up of premium smart TVs in India, which features its newest proprietary technology — Vision AI. The new line-up consists of the Neo QLED 8K, Neo QLED 4K, OLED, QLED, and the lifestyle-oriented classic TV, The Frame. The TVs are now available for pre-book, starting from ₹49,490 for the QLED series and reaching as high as ₹2,72,990 for the premium Neo QLED 8K series. Pre-book buyers who make their purchase by May 28, 2025, will be eligible to receive bundled offers, such as a free soundbar that costs up to ₹90,990.

The highlight of all models is the presence of Samsung Vision AI, a sophisticated AI-driven technology that enhances both visual and audio output, tailoring the content experience based on individual user preferences. The platform supports intelligent scene recognition, real-time upscaling, and adaptive sound tuning, delivering a personalised, high-performance smart TV experience.

As Viplesh Dang, Senior Director, Samsung India's Visual Display Business, put it, Vision AI is a future-proof TV, where "the viewer matters more than what is being viewed." The tech advances beyond picture perfection to include gesture control, AI upscaling of content (up to 8K), and generative wallpapers for increased visual personalisation. 

Headlining the 2025 range is the Neo QLED 8K QN950F, powered by Samsung's most powerful processor to date — the NQ8 AI Gen3 Processor with 768 AI neural networks onboard. This enables enhanced AI Upscaling Pro, Glare-Free viewing, Color Booster Pro, and Auto HDR Remastering Pro. The model also features a near bezel-less Infinity Air design, Q-Symphony audio synchronisation, Dolby Atmos support, and 240Hz for ultra-smooth visuals. The Neo QLED 8K is coming in 85``, 75``, and 65`` screen sizes.

The Neo QLED 4K lineup, such as QN90F, QN85F, QN80F, and QN70F, features the Quantum Matrix Technology Plus and Motion Xcelerator 165Hz, with Glare-Free panels. The 2025 OLED models also get significant upgrades with the NQ4 AI Gen3 processor and technologies such as the AI Motion Enhancer Pro. They preserve 100% colour volume, are PANTONE Validated, and feature the new Motion Xcelerator and Glare-Free panels.

With this new lineup of AI-driven TVs, Samsung continues to reinvent the premium TV experience by combining high-tech capability with user-first innovation.