JioCinema recently announced another category, called the JioCinema Premium. This Premium category is divided into two packages: 'Premium' and 'Family Plan.'
As you may recall, Jio launched JioCinema in 2015 just after the Jio 4G launch. It was a free platform but Jio was never in the competition list of Amazon Prime and Netflix due to a lack of quality content. At the end of Feb 2024, Jio announced a merger of JioCinema and Disney+ Hotstar.
It was 2023, when JioCinema gained mass popularity when the app introduced 'Live' matches, during the opening day of IPL. This app registered 59 crore video views. Now Jio has decided to make the app more premium but without charging premium.
Yes, you read that right!
Premium But No Premium
The base plan of the Jio Premium is priced aggressively at Rs 29 per month, while the family plan is priced at Rs 89 per month. The prices are way more affordable than Netflix and Amazon Prime.
After buying a subscription users can play videos in 4K without ads. But do keep in mind that ad-free isn't available for sports and live channels. The difference between the aforementioned packages is the number of devices that can be added.
Both plans have a 4K content quality, ad-free viewing (except sports and live channels), and offline viewing. The base plan can only support one device, while the family plan can support up to four devices.
Subscribers can watch exclusive web series and movies. Jio has a large collection of Hollywood and Bollywood movies. They have partnered with the World’s big studios- HBO, Peacock, Paramount, Warner Bros, and Discovery.
Movies like Oppenheimer, Barbie, House of The Dragon, Game Of Thrones, etc., are available in multiple Indian languages- Hindi, Tamil, Telugu, Bengali and Marathi.
Jio is a proper family OTT platform. It also has a massive collection of cartoons for kids from Colors, Nickelodeon, and the entire Colors suite of local language channels. In addition, 20+ TV channels from Viacom18 are available to stream.
At the launch event of JioCinema Premium, CEO of Viacom18 Digital Kiran Mani said, “Creating and building an entertainment ecosystem with a product that is made for every Indian household, is not just a business strategy, but a vision to empower our country and users with an unmatched entertainment experience. JioCinema Premium aims to redefine the narrative of premium entertainment for every Indian while building a daily viewing habit.”
The CEO also added, “The introduction of JioCinema Premium breaks the numerous cost and quality barriers that exist in accessing premium entertainment. With 4K streaming, best-in-class audio, offline viewing, and no device restriction all at customer-centric pricing is sure to democratize access to quality entertainment for all of India.”