20 Slides Caraousel, Music on Profile, and Instagram Creator Lab Announced

Instagram has launched an educational resource for aspiring creators called Creators Lab and shared information about the numerous product features released in recent weeks. Meta has shared 2024 trends that set the stage for some newly launched product features. One important trend is how GenZ is posting photo dumps that are less ‘me-centered’. Instagram has a new creative text tool to make your posts, Reels, and Stories more engaging. Meta has also increased the carousel size to 20 pieces of content with the option to add music to mixed media carousels; all for GenZ.

Meta Creator Lab New features

Instagram Creator Lab features are particularly focused on GenZ creators. They have been passionately participanting in 'Add Yours' templates. Other new features launched are: 

• Add Your Music
• Frames
• Reveal stickers
• Music on Profile
• Music in Content Notes
• Multitrack Audio on Reels, which gives the audience the option to add up to 20 tracks to a single reel.
• Add Comment on Story

What is Instagram Creator Lab?

Since 2019 Instagram has been rolling out educational resources for creators. The creator education and enablement program, Born on Instagram, facilitates this education at scale. Now, in an effort to update the educational content on Born on Instagram, the platform has launched Creator Lab, a new resource for aspiring creators. Creator Lab will contain content from creators, who share their experiences and insights, including what they wish they had known when they started and what they have learned through trial and error. 14 Content creators will be featured in the content on Creator Lab, who represent diverse geographies, genres and growth journeys. Creators have shared three points that are essential to achieving sustained success:

Expressing Yourself: To know how to use Instagram’s new tools and features to help express yourself creatively.

Building Community: To know how to create meaningful connections and build a loyal following.

Growing Long-term: To know how to play the long game, monetise your content and set yourself up for a sustainable career.

The guiding content is available in both Hindi and English language and the caption of contents will be available in 6 Indian language- Tamil, Telugu, Malayalam, Kannada, Bengali and Hindi.