Whirlpool Kalakriti Collection Unveiled: Frost Free & Direct Cool Options from ₹19,080

Whirlpool has unveiled the Kalakriti series of glass door refrigerators, and they’re not just cooling appliances — they’re a tribute to India’s vibrant cultural heritage. With this launch, Whirlpool brings together traditional art, modern design, and everyday functionality, offering something that feels both personal and proudly Indian.

Two Designs, One Story: Swarna and Karigari

The Kalakriti collection includes two distinct design themes that beautifully reflect Indian culture.

First up is the ‘Swarna’ design, inspired by the elegance of handcrafted gold jewellery and festive artefacts — things we often associate with joy, prosperity, and celebration. Then there’s the ‘Karigari’ design, which draws from the intricate embroidery and detailed patterns found on luxurious Indian textiles. Both styles are thoughtfully created to blend heritage with everyday use, adding a touch of Indian pride to your kitchen.

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Practical Choices: Frost Free and Direct Cool

The Kalakriti range by Whirlpool is available in both Frost Free and Direct Cool variants, giving you the flexibility to choose based on your needs and preferences.

• The Direct Cool models come in 235-litre and 259-litre sizes. These are more energy-efficient and budget-friendly. They use natural convection to circulate cool air, which makes them simple and reliable.

• The Frost Free variants, available in 192-litre and 207-litre capacities, use fans to distribute air evenly throughout the fridge. These don’t need manual defrosting, which means no ice build-up — just hassle-free cooling, though at a slightly higher energy use.

So whether you prefer a classic cooling method or a modern, low-maintenance option, there’s something here for everyone.

Affordable and Easy to Find

If you’re wondering about the cost — the good news is, the Kalakriti collection starts at just Rs 19,080. The refrigerators are available in stores and online, so it’s easy to find one that suits your budget and kitchen aesthetic.

A Fridge That Reflects Your Identity

At the heart of this collection is a powerful idea: combining pride in Indian culture with the comforts of modern life. As Whirlpool India’s Vice President of Marketing put it, today’s Indian consumer is proud of how far the country has come — in digital innovation, healthcare, global recognition — while still holding deep respect for traditions and heritage.

The Kalakriti collection of glass door refrigerators has been designed for this very customer. It’s for those who want their home to reflect not just functionality, but personality — a space that tells a story, especially one rooted in culture and craft.

In short, Whirlpool’s Kalakriti range isn’t just about keeping things cool — it’s about warming hearts with a sense of belonging, pride, and beauty. A refrigerator that doesn’t just store your food, but also proudly showcases your roots.

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