FwIT Play: ACwO Launches a Smartwatch Especially for Women

The Indian smartwatch market grew by 34% in 2023, and now ACwO has also joined the market and launched India’s first 1.75-inch luxury smartwatch with an AMOLED display, SOS, and Compass support by Sunit Chhetri.

While other brands are launching unisex watches, ACwO launched the FwIT Play smartwatch, especially for women. Women always struggle with choosing the right smartwatch; they have to reject many options because of screen size. The average Indian woman’s wrist ranges between 0.25 and 0.45. 

This one comes with a thin 0.32 screen-to-body ratio, which is excellent. Not only this, but FwIT Play has key SOS safety features that can be a lifesaver for a woman in an unsafe condition.

The watch has seven hallmark features that can make it a perfect purchase for a female user:

Safety: The SOS feature is one of women's must-haves. It has the ability to send an emergency call and activate a loud siren to deter unwanted attention.

Control work-life balance: FwIT Play has a smart widget for calls, texts, and notifications so that you don’t need to scroll through your phone’s menu again and again.

Track Health Data: FwIT comes with all the important sensors, including a compass, so that she can track her blood pressure, quality of sleep, calories, and female health cycle 24x7.

The data will assist her in taking precautions and managing her health.

Convenience: Most smartwatches are not compatible with iPhones, but with this one, you can control the dynamic island notifications on your iPhone seamlessly. You can change tracks or effortlessly take the required actions (play or pause).

Match with your lifestyle: This watch doesn’t need to stick to the same sports mode; it comes with more than 100 sports modes. This ensures that you consistently receive precise data.

Vibe with it: She doesn't need to worry about design before attending special occasions.

The square design can match the level of sophistication. Whether it is leading a meeting or a social event, ACwO FwIT Play only adds to one’s confidence. 

Unlimited Looks: The face of a smartwatch says a lot about your mood. FwIT comes with changeable watch faces, and a woman can select them based on her mood. She can select sporty, ethnic, or simply dark because of the AMOLED display. Everything looks so crispy and detailed.

Celebrating the launch of the FwIT Play, an ACwO spokesperson expressed opinions, saying, "We're thrilled to introduce the FwIT Play, India's first #DesignedForHer luxury smartwatch for women. 

“We're thrilled to introduce FwIT Play, India's first #DesignedForHer luxury smartwatch for women. For us, it's more than just tech; it's a celebration of womanhood. The FwIT Play is packed with features that help women take charge of their lives, including a discreet SOS function that can provide critical assistance in moments of need. This, along with the stylish design and fitness tracking features, empowers women to stay safe, achieve their goals, and live life to the fullest. This launch reflects our commitment to creating products that cater to the unique needs and aspirations of women."

The FwIT is currently available at the introductory price of Rs. 3,499/-. This is available on www.acwo.com, ONDC, Tata Cliq, Snapdeal, and other e-commerce websites.