Airtel-Apple Partnership: Wynk Users to Get Free Apple Music Subscription

Airtel and Apple have come together for a partnership that will make Apple TV+ and Apple Music exclusive to Airtel users later this year. According to the partnership, Airtel will offer Apple TV+ subscription to Xtreme Premium users with some of its specific plans. These customers will get access to all the premium content of Apple TV+ for free.

Airtel has also announced that it is shutting down Wynk Music app and all the users will be transferred to Apple Music later this year. All Airtel customers will be able to use the Apple TV+ and Apple Music exclusively by the end of this year. 

Airtel is one of the second biggest telecom operators in India with over 289 million subscriber base. It currently offers OTT service subscription with its broadband plan, Xstream Fiber. With this partnership, Airtel subscribers will now get an even bigger pool of content to enjoy.

This also means that Apple will now compete with the likes of Netflix, Prime Video, Jio Cinema, etc in the entertainment space. 

What Airtel Said?

Amit Tripathi, Chief Marketing Officer & EVP of Customer Experience for Bharti Airtel, said:

"Apple and Airtel are natural partners who strive to bring excellence to customer experience. We also share the common vision of serving the entertainment needs of Indian users. Airtel offers a one-stop shop to bring all content and entertainment through Airtel Xstream. This partnership with Apple will provide immense value to our customers since they will now have access to the best content and entertainment globally."

What Apple Said?

Oliver Schusser, Apple vice president of Apple Music, Apple TV+, Sports, and Beats, said:

"We are thrilled that Airtel customers in India will soon be able to enjoy all of the incredible content on Apple TV+ and Apple Music. With our ever-growing catalogue of world-class films, television shows and music to choose from, we know there will be something for everyone."