Instagram has announced a new limit on hashtag usage for posts and Reels. The platform will now allow users to add a maximum of five hashtags per post. The change aims to improve content discovery and reduce spam on the platform. Check this article for more insights.
Instagram’s Five-Hashtag Limit
Earlier, creators often used 10 to 30 hashtags to reach more people. The platform said fewer hashtags help its system understand content better. This also helps show content to the right audience.
How the New Hashtag Rule Works?
The rule applies to both Reels and regular posts. Users can now type only limited hashtags in the caption or comments. The extra ones will not help with reach.
Instagram also advised creators to write clear captions below their content. Using keywords in captions matters more than adding many hashtags.
What It Means for Creators and Brands?
Creators may need to change their posting strategy. Brands may also focus more on content quality and consistency. Instagram said hashtags are just one factor. Engagement, watch time and relevance still play a key role in reach.
Going forward, posts that are clear, relevant and engaging are more likely to perform better than those relying on hashtag-heavy tactics.
