MS Dhoni: Citroen India’s Official Brand Ambassador

Citroen India is aggressively creating its benchmark in our markets, especially after making a foray into the sub-four-metre segment with the Citroen C3. In order to market itself more aggressively in India, the French automobile manufacturer decided to get India’s beloved cricketer onboard, MS Dhoni, as Citroen India's official brand ambassador. 

According to the company, it wants to encourage buyers to make informed decisions before choosing a car; stating the reason behind the Citroen-MS Dhoni collaboration. 

Expressing his opinion on this new venture, Mahendra Singh Dhoni stated, “As a passionate automobile enthusiast, I am elated to join forces with the French iconic brand Citroen, renowned the world over for its innovation and engineering prowess. The Brand shares my commitment to electric mobility and sustainable solutions and like me, focuses on doing what really matters. Citroen's philosophy of truly understanding customer needs and making meaningful innovations resonates deeply with me. I am thrilled to embark on this journey with Citroen, contributing to their legacy of 100+ years of innovation and excellence while driving towards a better, more sustainable future.”

In addition, Shishir Mishra, Brand Director of Citroen India said, “We are very excited to welcome Mahendra Singh Dhoni into the Citroën family. His ability to constantly evolve and innovate has made him the most dependable captain in Indian history. We believe that our association with one of India's finest cricketers, Dhoni, will go a long way in reinforcing our commitment to the Indian market. His humility and dedication to excellence align perfectly with our brand's ideology, while our shared commitment to sustainability and shaping the future of mobility strengthens our connection.”

Citroen India: Current Lineup

Currently, Citroen India has only two models: C3 and C5. 

The Citroen C3 is a sub-four-metre crossover SUV which has two petrol-based engine options: a 1.2-litre naturally-aspirated (NA) unit and a 1.0-litre turbo-petrol unit.

In parallel, this vehicle is also available in an all-electric avatar, named the Citroen eC3. 

And for those who want to buy an affordable three-row SUV, the Citroen C3 Aircross is their offering. 

The Citroen C3’s price ranges between Rs 6.16 lakh and Rs 9 lakh, while the price of the C3 Aircross is priced between Rs 9.99 lakh and Rs 14.11 lakh. Additionally, the Citroen eC3’s price starts from Rs 11.61 lakh and goes up to Rs 13.41 lakh. 

In contrast, buyers with a budget beyond Rs 35 lakh can consider the Citroen C5 Aircross. 

All are average ex-showroom figures, as of May 2024.