Audi India Sells Over 1400 Units, 6% YoY Sales Drop in Q2 2024

The German luxury car manufacturer Audi recently reported their Year-on-Year Sales in India, which showed a 6% dip, as they reportedly sold 1431 units in the second quarter (Q2) (April-June) of 2024.

The reason for low sales is attributed to the supply chain issues. According to the press release, Audi India is positive about the Indian market’s long-term potential and the steady increase in demand for premium mobility products.

Apart from that, Audi Approved Plus (Audi Pre-Owned section), witnessed a year-on-year growth of 33% from April to June 2024, making it an 11% increase from the first quarter (Q1) of 2024.  

Nevertheless, Audi India achieved a 37% gain in the first quarter (Q1) (January-March) of 2024. 

As for their pre-owned department, the luxury carmaker currently operates 27 Audi Approved Plus facilities in major Indian cities, which is reported to be increased with three more pre-owned dealerships.  

Balbir Singh Dhillon, Head of Audi India, stated, “While the supply situation in Q2 2024 has improved compared to Q1, 2024; it still played a limiting factor on our sales performance. We are confident that our supplies will normalise during the second half of this year and we will be able to better serve customer demand. It is important to emphasize that demand remains strong across our vast product portfolio and we are very optimistic about long-term growth of luxury mobility in India, including this year.”

Audi India: Current Lineup

From sedans to crossovers to SUVs to performance vehicles, Audi India has every type of product that caters to different buyers. The current offerings comprise A4, Q3, A6, A8 L, Q7, Q3 Sportback, Q5, Q8, S5 Sportback, RS5 Sportback, RS Q8, Q8 e-tron, Q8 Sportback, e-tron GT, and RS e-tron GT.