Global technology firm Xperi has shared its ambitious plans to upgrade India’s radio broadcasting scene by introducing its HD Radio technology. After years of proven success across North America, the company now wants to bring this digital broadcast standard to the Indian market — aiming to improve sound quality, optimize bandwidth, and modernize the overall audio landscape.
How Does HD Radio Work
Speaking at a press briefing in New Delhi, Xperi explained how its HD Radio system works. Instead of just one station per frequency, broadcasters can transmit up to four channels on a single FM frequency. So, for example, a station on 98.3 FM could offer multiple content streams like 98.3 HD1, HD2, and HD3 — all alongside the original analogue channel.
The benefits aren’t just about variety. HD Radio offers superior sound quality free of static and distortion, giving listeners a much cleaner experience. On top of that, stations can include visual elements like album art, song information, and branding, creating a more modern and engaging format. Perhaps most importantly, the system also includes an emergency alert capability that works across all HD-enabled devices, such as smartphones, TVs, and car infotainment systems. This ensures that vital information can still reach people even during disasters like floods or power cuts.
Radio Audience Is Huge
India’s love for radio makes it a natural fit for this digital upgrade. According to industry estimates, FM radio reaches over 98% of the population via All India Radio, with 388 private stations running across the country. With 80% of Indians tuning in regularly, Xperi believes now is the right time to push for digital progress — and thanks to its simulcast technology, current analogue radios can still receive traditional broadcasts. Newer devices, meanwhile, will be able to enjoy enhanced features without disrupting existing listeners.
Better Sound, Less Power
Another major advantage of HD Radio is its energy efficiency. Compared to traditional FM broadcasting, it uses nearly one-tenth the power, making it a more sustainable solution — and one that supports India’s broader efforts to reduce energy usage in tech infrastructure.
To support local rollout, Xperi has partnered with Indian developers to design and build devices that can handle HD signals. Some of the first products include a smartphone with built-in HD Radio, as well as Bluetooth speakers developed in partnership with CDAC Noida under MeitY (Ministry of Electronics and Information Technology).
In the auto space, several global carmakers such as Hyundai, Toyota, and Mercedes have already integrated HD Radio into their infotainment systems — and more brands are expected to follow.
India: A Key Market for Xperi
India is a priority market for us,” said Ted Laverty, Vice President of Global Standards at Xperi. “With strong R&D operations in Bangalore and our growing network of local partners, we’re ready to help India take the next step forward in radio broadcasting.
