After two slow quarters, India’s smartphone market is showing signs of recovery. In the June quarter, shipments grew by around 7–8% year-on-year, reaching an estimated 37–38 million units.
Industry experts attribute the rebound to a flurry of new smartphone launches across all price ranges, improved channel margins, and aggressive marketing campaigns. However, they note that overall consumer demand remained moderate during the period. Rising average selling prices could also slow down growth in the coming months.
Record-High Average Selling Prices
Average selling prices (ASP) reached a record $275 in Q2 2025, up 10.8% compared to the same quarter last year. This increase reflects a clear shift towards higher-end devices, even though affordability remains a challenge for a large section of buyers.
Budget Segment Makes a Strong Comeback
The entry-level smartphone segment, which had been in decline, recorded a notable 22.9% growth in Q2. Its market share rose to 16%, compared to 14% a year earlier, signalling renewed demand for budget-friendly options.
Apple’s Strong Performance Continues
Apple maintained its upward trajectory in India, with shipments rising 21.5% year-on-year in the first half of 2025. The iPhone 16 emerged as the top-shipped model during the quarter, reinforcing Apple’s strong foothold in the premium segment.
Offline Retail Gains Ground
Offline retail channels saw significant growth during the quarter, suggesting that many buyers still prefer an in-store purchase experience. Meanwhile, online sales remained largely stable.
