ASUS India is making a bold play for the small business market during the upcoming Flipkart Republic Day Sale. The company has announced significant price cuts on its enterprise-focused ExpertBook P Series, effectively bringing the cost of military-grade business hardware down to match standard consumer laptops.
Enterprise Quality at Budget Prices
The strategy is clear: convince startups and small business owners to stop buying flimsy consumer notebooks. Starting at ₹35,990, the entry-level ExpertBook P1 offers a durable alternative to the plastic laptops usually found in this price bracket.
Unlike typical budget machines, these devices are built to survive the daily grind. They come with MIL-STD-810H certification, meaning they have passed rigorous military-grade tests for drops, shocks, and temperature extremes. For users who need more power, the mid-range ExpertBook P3 adds a metal chassis and faster processors, priced from ₹55,990.
AI Features for Everyone
At the top end of the lineup, ASUS is pushing the concept of the “AI PC.” The flagship ExpertBook P5, now priced at ₹103,990, runs on Intel’s latest Core Ultra 7 (Series 2) processor.
This chip isn’t just about raw speed; it includes a dedicated neural processing unit (NPU). This allows the laptop to handle AI tasks—like live translation during meetings or noise cancellation—directly on the device, without needing an internet connection or draining the battery.
Service and Security
Cheap laptops often come with poor after-sales support, a major pain point for businesses without IT departments. ASUS is addressing this by bundling enterprise-level support with these deals. This includes on-site warranty service, meaning a technician comes to you if things go wrong.
Security is also a key differentiator. Even the cheaper models include TPM 2.0 chips for data encryption and privacy shutters for webcams, features that are often missing from standard retail laptops.
Market Impact
By pricing professional-grade equipment this aggressively, ASUS is trying to disrupt the habit of “making do” with whatever is cheapest. For a freelancer or small agency, the ability to get on-site support and durable hardware for under ₹40,000 is a significant shift in the market.
Availability
The discounts will be live during the Flipkart Republic Day Sale, covering the P1, P3, and P5 models. The sale is expected to start around mid-January, likely January 17th.
