For motorcycle lovers, this one’s big. The iconic British brand Norton Motorcycles, now owned by India’s very own TVS Motor, is getting ready for a massive comeback. Not just globally, but for the first time ever, Norton bikes will officially be launched in India — with the first model set to hit the market in April 2026.
Four New Models on the Way
Norton is in the middle of a big transformation, and TVS is betting big on it. As part of its global plans, four new Norton motorcycles will be unveiled at the 2025 EICMA Show in Italy.
Taking centrestage will be the next-gen V4 superbike, arriving in Manx and Manx R variants. Norton will also step into the adventure segment with a new middleweight ADV called Atlas. Excitement is already building as test mules of the TVS Norton V4 have been spotted on the roads.
These bikes will roll out from Norton’s revamped Solihull facility in the UK, which TVS has been upgrading to handle production of these next-gen machines. After acquiring Norton in 2020 for about ₹150 crore, TVS has now committed nearly ₹1,000 crore towards the brand’s future.
Norton’s Entry into India
Indian riders have been waiting for this moment. While Norton’s India entry was earlier expected by the end of 2025, the official launch is now locked in for April 2026. The first Norton bike will debut then, followed by more models in the lineup.
But Norton won’t be sold like regular TVS bikes. TVS is working on a premium retail strategy, creating exclusive dealerships where Norton bikes will be showcased alongside select premium TVS models. The idea is to offer a curated buying experience, tapping into Norton’s legendary heritage and catering to motorcyclists who want something more aspirational.
What’s Next for Norton
TVS isn’t stopping at just high-end superbikes. The company is also building a new 450cc twin-cylinder platform that will power bikes under TVS, BMW, and Norton brands. This will allow Norton to eventually offer more “accessible” models for riders who want a slice of the Norton experience without paying superbike-level prices.
On the cards is also a smaller single-cylinder bike, something every big heritage brand is trying to do to capture the high-volume market that brands like Royal Enfield dominate.
For India, Norton might start with its existing premium models like the Commando 961, V4CR, and V4SV, which are expected to be priced from around ₹20 lakh onwards. TVS has also trademarked the Electra name under the Norton brand, hinting at future electric offerings.
With Norton’s arrival, the Indian premium motorcycle space is about to get a lot more exciting. Backed by TVS’s engineering and distribution muscle, Norton has a real chance to carve its niche here — from high-performance superbikes to eventually more affordable options.
For enthusiasts, April 2026 could be the start of a whole new chapter in India’s biking story.
