America-based tech giant, Apple, has issued a warning against the use of Google Chrome. According to the official details, the company says the browser collects small device-specific details to create a unique ID, which helps to track users.
Why Apple Warns Users Against Chrome?
While urging customers to prioritise the Safari browser over Chrome, Apple claims the former blocks advertisers and websites from using such data to create a digital fingerprint. Apple also highlighted that Safari uses a simplified device interface that appears similar across different devices. This approach makes it harder for companies to identify or track individuals.
For those wondering, digital fingerprinting is a method of collecting small details from a device to create a unique identity. These data points enable websites to identify or trace users globally.
Top USPs of Safari
The company also revealed that Safari is equipped with a built-in AI system and cutting-edge privacy technology. These elements act as a barrier against tracking, ensure protection while browsing privately, and prevent location sharing during web activity. In contrast, Chrome lacks several of these security measures, putting users and their privacy at greater risk.
The statement comes at a time when digital fingerprinting has become a major concern. The topic recently sparked controversy online after Google reversed its ban on the use of this secretive tracking technology. What makes it worse is that it cannot be disabled. While tracking cookies offer opt-outs, fingerprinting does not — making it bad news for users.
