Good news for all Instagram users and brands! In a move to offer better reach and give complete control over what you see, the platform has launched a new feature called “Your Algorithm.” It allows brands to reach the right audience and helps users see the kind of content they actually enjoy.
Instagram Your Algorithm Feature
With this latest update, users can now view a complete list of their interests on Instagram, based on their recent activity. These interests may include tech, fashion, auto, travel, fitness, beauty, and more. The feature influences what appears on Reels and in the Explore feed.
For example, if someone is into automobiles, fitness, or tech, they can go to Instagram’s settings and select the type of content they prefer. The platform will then adjust recommendations accordingly.
How to Use Your Algorithm Feature
First, ensure your Instagram app is updated and then follow the steps below:
- Tap the icon to the left of the two hearts on the Reels interface.
- Select your favourite topics (e.g., tech, auto, fashion, thrifting, pop music, and more).
- Tap on a topic to see more related content.
- You can even share your algorithm on your Instagram Stories.
Meanwhile, the “Your Algorithm” feature marks a major shift toward personalisation and transparency, benefiting both users and brands. While users gain control to see more of what truly interests them—rather than random content—brands get a clearer path to reach the right audience.
