Google is back at it again \u2014 and this time, it\u2019s having a little fun at Apple\u2019s expense. In a new teaser for the upcoming Pixel 10 series, Google takes a cheeky jab at the Apple iPhone, specifically poking fun at the long wait for the much-hyped Siri AI integration.<\/p>\n
The teaser, titled \u201cSoon\u201d<\/em>, doesn\u2019t name Apple directly \u2014 but it doesn\u2019t have to. The message is loud and clear. A voiceover in the video says:<\/p>\n \u201cIf you buy a new phone because of a feature that\u2019s coming soon\u2026 but it\u2019s been coming soon for a full year\u2026 you could change your definition of soon. Or you could just\u2026 change your phone.\u201d<\/em><\/p>\n<\/blockquote>\n Ouch. That\u2019s clearly aimed at iPhone users still waiting for those AI upgrades Apple announced last year.<\/p>\n To give you some context, Apple introduced a bunch of new AI features at WWDC 2024, including smarter and more responsive capabilities for Siri. The catch? They haven\u2019t really rolled out yet \u2014 at least not for most users.<\/p>\n The full Siri AI integration is now expected to arrive sometime in 2026. That\u2019s quite a delay for a feature many thought would be ready with the iPhone 16.<\/p>\n While Apple users are still waiting, Google is making sure people know that Pixel phones already have AI baked in. With features powered by Gemini AI, the upcoming Pixel 10 series is expected to take things even further.<\/p>\n At Google I\/O 2025, the company showcased AI tools that are already available \u2014 like smarter call handling, on-device assistance, and advanced photo editing. So when Google says \u201csoon,\u201d it means now.<\/p>\n This isn\u2019t the first time Google and Apple have playfully traded punches, but this one hits a little harder because it reflects something users genuinely care about: not having to wait for features that were promised a year ago.<\/p>\n The message? If you\u2019re tired of waiting, maybe it\u2019s time to switch to something that\u2019s already doing what you want \u2014 like the Pixel 10 series.<\/p>\n The teaser might be short and cheeky, but it says a lot. Google is positioning itself \u2014 and the Pixel 10 \u2014 as the phone that delivers on AI promises today, while Apple iPhone users are still waiting for Siri\u2019s AI integration to actually show up.<\/p>\n Whether you’re team iPhone or Pixel, one thing’s for sure: the competition just got a little more interesting.<\/p>\n","protected":false},"excerpt":{"rendered":" Google is back at it again \u2014 and this time, it\u2019s having a little fun at Apple\u2019s expense. In a new teaser for the upcoming Pixel 10 series, Google takes a cheeky jab at the Apple iPhone, specifically poking fun at the long wait for the much-hyped Siri AI integration. \u201cComing Soon\u201d Has Been a<\/p>\n","protected":false},"author":6,"featured_media":1824,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[188,17],"tags":[],"class_list":{"0":"post-1823","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobiles","8":"category-technology"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/hardwire.news\/articles\/wp-json\/wp\/v2\/posts\/1823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hardwire.news\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hardwire.news\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hardwire.news\/articles\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/hardwire.news\/articles\/wp-json\/wp\/v2\/comments?post=1823"}],"version-history":[{"count":1,"href":"https:\/\/hardwire.news\/articles\/wp-json\/wp\/v2\/posts\/1823\/revisions"}],"predecessor-version":[{"id":1825,"href":"https:\/\/hardwire.news\/articles\/wp-json\/wp\/v2\/posts\/1823\/revisions\/1825"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hardwire.news\/articles\/wp-json\/wp\/v2\/media\/1824"}],"wp:attachment":[{"href":"https:\/\/hardwire.news\/articles\/wp-json\/wp\/v2\/media?parent=1823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hardwire.news\/articles\/wp-json\/wp\/v2\/categories?post=1823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hardwire.news\/articles\/wp-json\/wp\/v2\/tags?post=1823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
Siri\u2019s AI Upgrade Is Still in the Waiting Room<\/h3>\n
Meanwhile, Google\u2019s Already There<\/h3>\n
Clever, Confident \u2014 and a Bit Spicy<\/h3>\n