I’ve been watching the electric supercar race for a while now, and to be honest, I just saw one of the biggest names in the game pull a complete U-turn.
In a move that’s sending shockwaves through the industry, Lamborghini’s CEO, Stephan Winkelmann, just confirmed that the brand’s first-ever all-electric model—the highly anticipated Lanzador—is officially dead. At least, in its pure electric form.
Here is why the “Raging Bull” is ditching the batteries for now.
The “Zero Interest” Reality Check
Think of it this way: people buy a Lamborghini for the drama, the vibration, and that iconic engine roar. Apparently, the current customer base isn’t ready to trade that for silence.
-
Financially Irresponsible: Winkelmann didn’t hold back, calling massive EV investment an “expensive hobby” right now.
-
Acceptance Curve: To be blunt, the CEO stated that customer interest in a pure electric Lambo is “virtually zero.” * The Emotional Gap: Without the sound and fury of an engine, the brand feels it can’t deliver that “emotional connection” its fans expect.
The New Plan: A Hybrid Rebirth
Don’t worry, the car itself isn’t totally gone. Instead of being a pure EV, the Lanzador is being pivoted.
-
PHEV Transition: The high-riding 2+2 coupe is now likely to debut as a Plug-in Hybrid (PHEV).
-
The Best of Both Worlds: This allows Lamborghini to keep a gas engine for the “soul” of the car while using electric motors for that instant, low-end torque boost.
-
Standard Lineup: This aligns with their current heavy-hitters like the Revuelto and the Urus SE.
Technical Specs (The “What Could Have Been”)
The original Lanzador concept was a literal monster on paper. Even if it changes to a hybrid, these were the targets:
-
Power Output: A massive 1,360 horsepower (over 1,000 kW).
-
Layout: A dual-motor 4WD system.
-
Body Style: A “high-chassis” luxury wagon—basically an SUV-coupe mashup.
Why This Matters
This is a massive reality check for the “EV-only” future. If a brand as prestigious as Lamborghini—which has the money to build anything—says the market isn’t there, it tells us that enthusiast drivers aren’t ready to go full electric yet. While the EU is pushing for a 90% CO2 reduction by 2035, Lamborghini is betting that high-performance hybrids are the actual bridge to that future, not pure EVs.
