Zoho’s homegrown messaging app, Arattai, has been getting a lot of buzz lately. The app recently shot up the Play Store charts, becoming one of the most downloaded apps in the country. Positioned as a “Made-in-India” alternative to WhatsApp, Arattai comes packed with familiar features like text messaging, voice and video calls, and file sharing. But it also has one standout feature that sets it apart.
Arattai on the Big Screen
Unlike WhatsApp, Arattai comes with a dedicated Android TV app. That means you can download it directly from the Play Store onto your smart TV or any device running Android TV. Once logged in, you can continue your chats or even make calls right from the big screen — a feature that’s especially handy for families in the living room or even teams during meetings.
True Multi-Device Support
Arattai doesn’t just stop at TV. It supports up to five devices at the same time, covering Windows, macOS, Linux, mobile, and TV platforms. This flexibility makes it much easier to stay connected, no matter what device you’re using. And yes, the TV app supports both one-on-one and group calls, making it a practical communication tool beyond just your phone.
Built with Privacy and Accessibility in Mind
Zoho also emphasizes that Arattai is built with a privacy-first approach. All chats and calls are encrypted during transmission, and the company says it doesn’t sell user data to advertisers or third parties. On top of that, Arattai is designed to be lightweight, so it runs smoothly even on budget smartphones or slower connections like 2G and 3G. This makes it more accessible to users in regions with patchy internet coverage.
