Apple is gearing up for its big annual hardware event on September 9, and this year’s lineup looks packed with exciting updates. The spotlight will, of course, be on the new iPhone 17 series, but that’s not all. Alongside, the company is also expected to reveal the ultra-thin iPhone Air, the Apple Watch Series 11, Ultra 3, SE 3, and the refreshed AirPods Pro 3.
Leaks and rumours hint at larger displays, redesigned cameras, thinner bodies, and new health features, giving Apple fans plenty to look forward to.
iPhone 17, Pro, and Pro Max – What’s New
The standard iPhone 17 is likely to get a noticeable redesign, including a slightly larger 6.3-inch display with a smoother 120Hz refresh rate. A new 24MP front camera and fresh colours like purple and green are also expected to join the lineup.
For the iPhone 17 Pro, concept renders show a striking rear design with three cameras in a horizontal bar across the back. Flash and sensors sit to the side, while the Apple logo remains in the centre. Another big change could be the shift from titanium to aluminium for the frame, making it lighter and possibly more affordable.
The iPhone 17 Pro Max may not look too different on the outside but is expected to feature a slightly thicker build to house a larger battery. Price leaks suggest $800 for the iPhone 17, $1,050 for the Pro, and $1,250 for the Pro Max, with storage options starting at 256GB and going up to 1TB.
iPhone Air – Apple’s Slimmest Yet
One of the most talked-about launches is the iPhone Air. Rumoured to be just 5.5mm thick, it could replace the Plus model. The Air may include a 6.6-inch display, a single rear camera, and a starting price around $950.
While the slim profile makes it one of Apple’s most striking designs, compromises like a reduced speaker setup might come with it. Colour choices are expected to include black, silver, and light gold.
Apple Watch Series 11, Ultra 3, and SE 3
The Apple Watch Ultra 3 could see the biggest upgrades this year, with reports suggesting satellite connectivity, 5G support, faster charging, and a bigger screen. Health tracking might also improve, with features like blood pressure monitoring and sleep apnea detection being tested, though they may take longer to roll out.
The Apple Watch Series 11 is also expected to bring health-focused improvements, while the more affordable Apple Watch SE 3 may get only minor updates like a bigger display or even a plastic version. Pricing is rumoured at $250 for the SE 3, $400 for the Series 11, and $800 for the Ultra 3.
AirPods Pro 3 – A Fresh Take on Audio
Finally, the AirPods Pro 3 are tipped to come with a new design, smaller earbuds, and a slimmer charging case. With touch controls and the new H3 chip, they could offer stronger active noise cancellation, adaptive audio, and better overall sound quality — making them another key highlight of the event.
What to Expect on September 9
Overall, the Apple September 9 hardware event looks like a major refresh across all product categories. From the ultra-thin iPhone Air and redesigned iPhone 17 models to smarter Apple Watch Series 11, Ultra 3, SE 3, and improved AirPods Pro 3, Apple seems ready to set the stage for its next big cycle of devices.
