Apple has teamed up with Japanese fashion house ISSEY MIYAKE to unveil something refreshingly different — the iPhone Pocket. This limited-edition accessory blends Apple’s sleek design sensibilities with ISSEY MIYAKE’s avant-garde approach to fabric and form.
Inspired by the concept of “a piece of cloth,” the iPhone Pocket isn’t just a phone holder — it’s a wearable piece of art designed for modern, minimalist living.
Crafted in Japan, Built with Innovation
Made entirely in Japan, the iPhone Pocket is constructed using 3D-knitting technology, a process that gives it both flexibility and structure. Its open ribbed texture lets the pocket stretch naturally to hold everyday essentials — whether that’s your iPhone, AirPods, or house keys — while maintaining a refined silhouette.
The design draws inspiration from ISSEY MIYAKE’s iconic pleated textiles, known for balancing practicality with fluid aesthetics. It’s as functional as it is beautiful.
Wear It Your Way
Apple and ISSEY MIYAKE have designed the iPhone Pocket to be completely versatile. It can be tied to your tote, worn crossbody, or simply carried by hand.
Buyers can choose between two strap styles and a selection of elegant color options including lemon, mandarin, sapphire, and peacock — each thoughtfully curated to pair with different iPhone finishes.
A Shared Design Vision
This collaboration feels like a natural fit. Both Apple and ISSEY MIYAKE share a design philosophy centered around simplicity, craftsmanship, and joy.
According to Apple’s design team, the iPhone Pocket celebrates personal expression, encouraging users to mix, match, and style it in ways that reflect their individuality. It’s fashion meeting functionality — without compromise.
Availability and Pricing
The iPhone Pocket will launch as a limited-edition collection starting November 14. It will be available through select Apple Stores and apple.com in countries including the U.S., Japan, France, Italy, and the U.K.
Pricing is set at $149.95 for the short strap variant and $229.95 for the long strap, arriving just in time for the holiday gifting season.
The Bottom Line
With the iPhone Pocket, Apple and ISSEY MIYAKE are reimagining what an everyday accessory can be — a seamless blend of fashion, technology, and thoughtful craftsmanship. It’s minimalism made tactile, and perhaps one of Apple’s most unexpected collaborations yet.
