With the iPhone 17 now officially launched, the spotlight is shifting to Apple’s next big event, rumored to take place in October 2025. Leaks suggest that Apple could showcase an M5-powered iPad Pro, the long-awaited AirTag 2, and even an updated Vision Pro headset. While Apple hasn’t confirmed anything yet, looking at its past launch patterns gives us a good idea of what to expect.
Apple’s October Playbook: Events vs. Press Releases
Apple doesn’t always follow the same strategy for its October product launches.
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In 2021 and 2023 (the “Scary Fast” event), it held dedicated live events.
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In 2022 and 2024, new products were simply revealed via press releases.
This alternating pattern strongly hints that 2025 will bring a full live event rather than a press release drop. Another recent trend is that Apple has shifted these October reveals towards the end of the month rather than mid-October.
Predicted Timeline for October 2025
If Apple sticks to its recent rhythm, the October 2025 event could land in the last week of the month, likely between October 28 and October 30. Should that prove true, pre-orders for the new devices would probably open the following week — around November 7.
Final Note
At this stage, all of this is still speculation based on Apple’s history. The official announcement is yet to come, but if the leaks are accurate, October could be packed with exciting new Apple hardware.
