After ruling the market with the iPhone 17 series, Apple is now gearing up to dominate the tech segment once again with the upcoming iPhone 18 lineup. But here’s the twist. As per details shared by tipsters, the Cupertino giant is reportedly set to break its decades-old launch tradition by unveiling only the Pro models in September, while the standard variants are expected to arrive later in March 2027.
Apple iPhone 18 Launch Plan
Reports suggest that this strategic decision has been taken due to major enhancements planned across the product line. Adding to the excitement, Apple is also said to be introducing a refreshed iPhone 18 Air, which will debut this year in an updated avatar with noticeable changes and upgrades.
iPhone 18 (Base Model)
Talking about the big updates, the standard iPhone 18 is likely to receive meaningful improvements in terms of processing power and overall performance delivery. Scroll down to check out the expected highlights:
- 6.1-inch OLED display with improved brightness
- Apple A18 chip for better efficiency and smoother performance
- Dual rear camera setup with enhanced low-light photography
- USB-C port with improved data transfer speeds
- Slightly bigger battery pack for better endurance
- iOS 19 features focused on AI-assisted usability
iPhone 18 Air
The iPhone 18 Air is expected to remain unchanged when it comes to its style statement. It will continue to be the slimmest handset in the lineup and will sit neatly between the base and Pro models. Below are the expected highlights:
- 6.6-inch OLED display with 120Hz refresh rate
- A18 Pro or enhanced A18 chip for smoother performance
- Single high-resolution rear camera with advanced computational photography
- Ultra-slim and lightweight chassis with a premium aluminium finish
- All-day battery life despite the slim form factor
- New colour options targeting younger buyers
iPhone 18 Pro & Pro Max
As always, the Pro series will be Apple’s most advanced and tech-loaded offering. The iPhone 18 Pro models are expected to showcase the brand’s cutting-edge innovation, with a strong focus on hardware upgrades and camera advancements. Scroll down for the key highlights:
- 6.3-inch (Pro) and 6.9-inch (Pro Max) LTPO OLED displays
- Adaptive 120Hz ProMotion with improved outdoor visibility
- New A18 Pro chipset with stronger AI and gaming performance
- Triple-camera system with upgraded telephoto and periscope lens
- Advanced AI-powered photography and video tools
- Titanium frame with refined ergonomics
- Larger batteries with faster MagSafe charging support
Expected Price Range in India
As far as pricing is concerned, customers can expect the iPhone 18 (Base) to be priced between Rs 80,000 and Rs 89,000. The iPhone 18 Air could retail around Rs 1.19 lakh to Rs 1.20 lakh, while the iPhone 18 Pro and Pro Max may go up to Rs 1.35 lakh and Rs 1.50 lakh, respectively. Higher storage variants of the Pro Max are also expected to cross the Rs 1.50 lakh+ mark.
