Adobe recently held its Adobe Max event in California, where it announced several new features for its products. One of the interesting announcements is the brand’s collaboration with YouTube. This will help creators access Adobe Premiere’s video editing tools for their YouTube Shorts and reach wider audiences.
Adobe Premiere Will Have a New Content Creation Space
As part of the collab, the Premiere app will feature a “Create for YouTube Shorts” content creation space, which will include Premiere’s many video editing tools, such as exclusive effects, transitions, templates, and more, which can be added to the short-form videos.
Creators will also be able to post their YouTube Shorts directly from the Premiere app. There will be an option to create and share customised templates. This will help creators “produce viral videos, grow their audience and tap into trends.”
Additionally, creators can access pro-level editing tools, studio-quality audio with Generative Sound Effects, and Firefly-powered AI features. The creator space will soon be introduced in the Premiere app, but there’s no word on the exact timeline.
Other Adobe Announcements
Besides this, Adobe has announced AI innovations for Photoshop, Lightroom, Premiere and Illustrator. This includes,
- A new AI Assistant for Photoshop on the web and conversational AI assistants in Adobe Express and Adobe Firefly.
- Adobe Firefly Models, including new Firefly Image Model 5 (in public beta), Firefly’s custom models, and audio and video tools like Generate Soundtrack, Generate Speech, and more.
- AI tools for creative cloud apps, such as Generative Fill with AI models (Google Gemini 2.5 Flash Image, Black Forest Labs FLUX.1 Kontext and Firefly Image Models), Generative Upscale in Photoshop, AI Object Mask in Premiere, Rectangle, Ellipse and Pen Masking in Premiere, and many more features.
- Adobe and Google’s partnership to bring the latter’s AI models to Adobe’s creative apps, including Firefly, Express, Photoshop, Premiere and more, as well as through GenStudio.
- GenAI capabilities for GenStudio, which is Adobe’s integrated content supply chain solution for businesses.
