Amazon shared new data on what Alexa customers in India asked the voice assistant most in 2025. The insights are based on requests made between January and November 2025 across English, Hindi, and Hinglish languages. The data shows strong interest in music, podcasts, celebrities, and general knowledge. K-pop and Bollywood are leading many categories. Let’s check them out.
Alexa Usage Trends In India 2025
Alexa was a key source of information and entertainment in Indian homes during 2025. Users relied on the voice assistant for hands-free music playback, quick facts, and trivia about public figures. The requests reflected a mix of global pop culture and Indian favourites.
Music and Podcasts Dominate Alexa Requests
Music remained one of the most common uses of Alexa in India. K-pop artists such as BTS, Jennie, and Blackpink were among the most asked-about musicians. Global stars like Taylor Swift, Justin Bieber, and Michael Jackson also saw high interest.
Indian music icons continued to hold strong appeal. Users frequently asked about Lata Mangeshkar, Kishore Kumar, Shankar Mahadevan, Arijit Singh, Pritam, and Shreya Ghoshal.
Songs like APT by ROSÉ and Bruno Mars, Shaky by Sanju Rathod, and Sapphire by Ed Sheeran were among the most requested tracks in households, and Bollywood songs and classic hits were equally popular.
Podcast listening also saw steady growth. Popular titles included The Desi Crime Podcast, The Horror Show by Khooni Monday, Finshots Daily, The Ranveer Show, and The Sadhguru Podcast – Of Mystics and Mistakes.
Celebrity Trivia And Sports Queries Remain Popular
Celebrity-related questions formed a large share of Alexa interactions in 2025. Users often ask about net worth, spouses, and height of actors, sportspersons, and business leaders. Cricketers like Virat Kohli, MS Dhoni, Sachin Tendulkar, and Rohit Sharma featured heavily in sports-related queries. International football stars Cristiano Ronaldo and Lionel Messi were also frequently searched.
In cinema, Shah Rukh Khan, Salman Khan, Amitabh Bachchan, and Akshay Kumar were among the most asked-about actors. Business leaders such as Elon Musk, Mukesh Ambani, Gautam Adani, and Jeff Bezos topped net worth-related questions.
General Knowledge Questions Asked Via Alexa
Apart from entertainment, Alexa was widely used for general knowledge. Users asked questions about political leaders, geography, and population data. Queries included questions about the Prime Minister of India, the Chief Ministers and the President of the United States.
This trend highlights Alexa’s role as a quick reference tool for everyday information.
