Nothing, the London-based brand often praised for its clean design and transparent approach, has found itself in hot water. The company’s latest release, the Phone 3, is being criticised after it was discovered that promotional images showcasing its camera performance were actually stock photos, not real shots taken with the phone.
Stock Photos Instead of Real Samples
Tech enthusiasts and followers of Nothing’s social media pages noticed that some of the images presented as Phone 3 camera samples were already available on stock photo portals. Soon after, sites like DPReview confirmed the findings.
Usually, smartphone brands release genuine sample photos so buyers can judge the camera’s actual quality. By using stock images, Nothing unintentionally misled customers about what its new device can really do.
Backlash Over Nothing’s Marketing Credibility
The revelation quickly sparked questions about Nothing’s marketing credibility. For a company that has long positioned itself as open and consumer-first, this move felt out of place. Many are now asking if the Phone 3 camera is truly as capable as advertised.
Company’s Quick Response
Following the backlash, Nothing promptly removed the questionable images from its online platforms. However, the brand has not issued a detailed explanation yet. The lack of clarity has left some customers unconvinced, even though the swift action suggests the company wanted to contain the situation quickly.
Why This Matters
For many smartphone buyers, camera performance is one of the biggest reasons to choose or skip a device. Shoppers want to see real photos in everyday conditions, not stock images. This incident could shake Nothing’s brand image as a company that prides itself on honesty and transparency.
Whether this misstep has a long-term impact will depend on how Nothing addresses the controversy and rebuilds trust with its community.
