Google is stepping up its AI game by adding smarter, more powerful features to Search, especially for users subscribed to its premium Google AI Pro and AI Ultra plans. The latest updates include the launch of Gemini 2.5 Pro and a brand-new feature called Deep Search, both designed to make online research faster, smarter, and more interactive than ever before.
Gemini 2.5 Pro Comes to AI Mode in Search
Starting this week, premium users in the US can access Gemini 2.5 Pro right inside AI Mode in Search. This upgraded AI model is built to handle complex tasks — whether you’re solving tough math problems, writing code, or digging into advanced topics that need more than just a quick answer.
To use it, users can manually switch to Gemini 2.5 Pro from a drop-down menu within AI Mode. For everyday questions, the default model still gets the job done, but for deeper research and more nuanced reasoning, this version is a major step forward. Along with detailed answers, it also provides useful links so users can keep exploring beyond the initial response.
Deep Search: Google’s Most Advanced Research Tool Yet
Another exciting addition is Deep Search, also powered by Gemini 2.5 Pro. Google describes it as the most powerful research tool they’ve ever created. Why? Because Deep Search doesn’t just pull from one or two sources — it runs hundreds of background searches, scans through different websites, and compiles all that into one easy-to-read, fully-cited report, all within a few minutes.
At launch, both Gemini 2.5 Pro and Deep Search are part of the Google Labs programme, meaning users need to opt in to try them out. Think of it as early access to the future of search.
Now Search Can Call Businesses for You
In a move that brings us closer to truly agentic AI, Google is rolling out another feature: Search can now make AI-powered calls to local businesses for you. Need to know the cost of a dog grooming service or check if a dry cleaner is open? Just type something like “pet groomers near me,” and you’ll see a new option that says “Have AI check pricing.”
Click on that, and Google’s AI will take over — reaching out to different businesses, gathering information, and sending it back to you. It saves time for users and helps small businesses get discovered more easily.
This feature is now available to all Search users in the US, but there’s a bonus: higher usage limits for AI Pro and Ultra subscribers, meaning they can access this capability more frequently.
Businesses Stay in Control
If you’re a business owner, there’s no need to worry. You’re still in control. Participation in AI-powered interactions is managed through your Google Business Profile, where you can decide how — or if — your business is contacted by AI on behalf of customers.
