Amazfit is shaking up the Indian wearable market with the release of the Active Max, a smartwatch designed for people who hate reaching for a charger. Priced at ₹15,999, the new device is now available across the country, offering a mix of high-end screen quality and marathon-level battery life.
The launch is a clear move by Amazfit to capture the middle ground between basic fitness trackers and expensive professional sports watches.
A Screen That Outshines the Sun
The centerpiece of the Active Max is its large 1.5-inch AMOLED display. What makes it special is the 3,000 nits of peak brightness—a technical way of saying it stays perfectly clear and easy to read even if you are standing in the middle of a cricket field under the direct afternoon sun.
The watch is built with a sturdy yet lightweight aluminum frame and features two physical buttons on the side, making it easier to use when your hands are sweaty or wet.
Power for Nearly a Month
The biggest draw for most users will be the battery. While many modern smartwatches struggle to last two days, the Active Max is designed to go the distance:
-
25 Days of Life: Under normal, everyday use, you won’t need a charger for nearly a month.
-
Heavy Performance: Even for power users, it lasts about 13 days.
-
Built for Adventure: It features a 5ATM water resistance rating, so it is safe for swimming, and includes highly accurate GPS for tracking hikes or runs.
Your Personal Health Lab
On the back of the watch is a specialized sensor that keeps an eye on your body 24/7. It tracks your heart rate, stress, and blood oxygen levels, but it also goes a step further by monitoring your skin temperature.
The watch even gives you a “Sleep Score” every morning, analyzing how well you breathed and how much deep sleep you actually got, helping you understand when you’re ready for a hard workout or if you need a rest day.
Market Impact & Context
India’s smartwatch market is incredibly crowded, with budget brands fighting for attention at lower prices. Amazfit is aiming higher here, offering features typically found in premium brands like Garmin but at a much lower cost.
By focusing on “battery anxiety”—the fear of your watch dying mid-day—Amazfit is targeting a specific group of users who want a reliable tool that just works without constant maintenance. At this price, it’s a strong contender for anyone looking to upgrade from a basic fitness band to something more professional.
